Opportunity
Orpington Omni Media saw a chance to bridge traditional and digital marketing in the real estate industry with Augmented Reality Home. Digital marketing has been growing fast for the past few years, and since Covid-19 the use of virtual and online tools has become far more common.
A recent CMO Survey says marketing budgets are expected to grow by 54 percent by 2024. That’s a big chunk of budget for any company to put into digital advertising and marketing, yet traditional advertising is still being used too. Studies suggest most people still trust print more than what they read online. Roughly 8 out of 10 internet users trust print more than online information. Most Real Estate is sold on the buyer’s trust in the broker or agent, so professionals in the business need to build more trust with their client base, and a mix of traditional and digital marketing tools is the way to get that message across.
Solution
Orpington Omni Media has worked with a number of leading real estate agencies in Australia to help them take their property marketing further with Augmented Reality Home.
Real estate and property clients can use print such as brochures, pamphlets and flyers to give consumers a QR code, and the consumer can then take part in an immersive experience when and where it suits them. These resources help existing property owners and the real estate industry market their properties more efficiently, in both time and resources. Potential buyers can tour the property at any time without having to be there in person. Make your potential buyers an offer they can’t refuse with a custom brochure and QR code that opens a unique experience on their own device. Whoever your target audience is, they’ll be able to reach every part of your marketing strategy with your next property sale.
Result – Augmented Reality Home
Augmented Reality Home creates an open space for real estate marketing and a comfortable setting that makes life easier for potential home buyers and renters. AR makes it easier to picture a home with furniture and personal touches added, so it feels real. Potential buyers can also look over the architectural blueprint to see how people will move through the space and plan the interior design to suit. AR creates more engagement between agents, property owners and their clients. The ultimate solution is an interactive AR experience that holds your future buyer’s attention without constantly asking them to fill in a form for more information. Agents and property owners can reach their future clients earlier in the buying process, learn what matters to them and close the sale faster and more efficiently. AR boosts sales and business, and it also lets you collect more information to plan the marketing for your future campaigns.
Augmented Reality Home is changing how we live. It combines the best of the physical and the digital to create an immersive experience that lets us interact with our surroundings in exciting new ways.
Experience augmented reality in your own home with Augmented Reality Home. Our AR platform lets you explore and design your dream space in real time, so you can be sure it’s perfect before you commit. If you’d like to talk about working together, please contact Orpington Omni Media at Orpington Omni Media.com.