RDA Moreton Bay – AR Local Government Prospectus
Client: RDA Moreton Bay
Website: https://www.rdamoretonbay.org.au/
Project: AR Local Government Prospectus
Client Overview:
Regional Development Australia (RDA) Moreton Bay is one of 55 organisations across Australia. Each is made up of local leaders who work with all levels of government, business and the community to promote the economic development of their regions.
Objective:
As innovators in the government space, Regional Development Australia – Moreton Bay approached Orpington Omni Media about delivering an AR local government prospectus for distribution at events.
Solution:
Orpington Omni Media helped RDA Moreton Bay reach its goal by working alongside its printer, Eckersley Print Group, to produce a high-quality, consumer-facing prospectus. Key points throughout the booklet played engaging, informative AR video. For each AR experience, consumers could follow a call to action back to the RDA website. RDA Moreton could track how the prospectus was performing, including how many times the AR content had been viewed, its click-through rate and, in most cases, where it was viewed from.
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